NBBJ Design was selected to design a new prototype store for this renowned Utah based company founded by Robert Redford. Craig Hardman was the Project Manager and led the design team for this project.
The location for the store at University Village, Seattle, was chosen because it was the heart of the zipcode that the catalog company knew was one of their strongest customer bases. This was the first store they had attempted to build outside of the home base Sundance Resort in Utah. Proceeds from the store and catalog are used to support the Film Institute.
Craig Hardman and his team worked closely on the design of the store with Mary Whitesides, a Sundance interior designer and merchandise director. The corner location on a pedestrian plaza provided an ideal setting. The exterior look was inspired by the typical retail stone buildings of Fredericksburg,Texas, which was the legendary home of the “Sundance Kid” of movie fame. Both interior and exterior were designed to exacting standards that would support the Sundance look and lifestyle.
This store closed after several years of successful business, as the catalog company shifted their business priorities.