Craig Hardman Architect was retained to design a prototype retail design for this Seattle manufacturer of travel and adventure clothing.
Since 1986, ExOfficio has been creating high performance apparel offering unique technical features. The design for this first ever prototype store had to reflect the innovation and adventurous quality of the brand.
A deliberate design process was used to explore various directional strategies for ExOfficio. The final design combines a Northwest heritage with an innovative twist on the traditional lodge look. The mix of natural wood, concrete and the technical use of fabric provide a fresh and appropriate backdrop to the brand’s products. The prominent use of the ExOfficio icon “language” in the form of custom designed symbol signs helps to reinforce the brand.
This store was provided a prominent tenant space as a corner anchor for the new Central Terminal Pacific Marketplace. The fabulous opportunity afforded by the billboard scale storefront was tempered somewhat by the difficult floor plan shape and severely limited headroom available inside the store. The replica scale model of the legendary DeHavilland Beaver Float Plane suspended beyond the storefront extends the influence and impact of the store, while further reinforcing the brand.
The design team working with Craig Hardman included Justin Zier; Lighting design by Sidney Gennette, of Lighting Designs Inc.