Craig Hardman Architect was retained to design a rollout retail design at the new Jet Blue Terminal 5 for this Seattle manufacturer of travel and adventure clothing. Since 1986, ExOfficio has been creating high performance apparel offering unique technical features.
The prototype design was adapted and enhanced at this location. The storefront was required to follow strict design guidelines so that all tenant spaces at the new Terminal would have glowing portals. Tenants were asked to provide a basic sign with a backdrop of some graphic treatment applied to take advantage of the internally lit entry panels. Our design response uses a background of USGS topographic style maps highlighting New York state places. The trademark suspended wood beam ceiling was reinterpreted at this location as a woven wood ceiling. The goal was to create a design response more easily adapted to smaller and more difficult construction settings than the prototypical suspended beams. Focal features were enhanced at this location to better highlight merchandise.
A significant effort was made to use exclusively sustainable materials in the construction of this store. Interior wood fixtures are made with reclaimed wood from regional deconstructed barns. Wall surfaces are a compressed seed board. The cashwrap and backwrap fixtures were custom designed using agricultural fibreboard and compressed paper countertops.
The design team working with Craig Hardman included Justin Zier; Lighting design by Sidney Gennette, of Lighting Designs Inc.